We Do What We Do
Our goal is to help you reach yours. That doesn’t happen through one action, one channel, one project or by telling one story. Our job is to create continuous opportunities to share your story, help you engage audiences in a conversation, identify consumer challenges and provide solutions, and position you as a true thought leader in your space.
A Little About ReD
Chris Herbert has built an accomplished career though public relations and strategic communications positions that span a broad range of industries including technology, government, agriculture, healthcare, wellness/fitness, education, aviation and non-profit.
With nearly 20 years of experience in media and communications, Chris works with companies and organizations to develop and implement effective public relations and media engagement campaigns as well as corporate communications and crisis management plans to achieve their goals.
Chris began her career as a television journalist before ‘crossing over’ to manage communications for the Illinois Department of Agriculture in 2003. She went on lead the IL Office of Communications and Information, providing oversight and guidance to the more than 30 communications managers representing 23 state agencies under the Governor.
She moved to the private sector in 2008. As Director of Public Relations for a boutique marketing firm, she developed and implemented strategic PR and communications strategies for companies in a variety of industries. Prior to developing her own brand, Chris managed global public relations for the world’s largest private aviation company.